Thank you for becoming a partner with Litterati and joining us in our efforts to clean the world.

To best help you out, we've created a few materials to help guide you through the process of creating a challenge, inspiring your members and community, and how to review your challenge data. To better help define your journey, we've divided this into four sections:

  1. Tools

  2. Planning

  3. Challenge setup, Communication + Assets

  4. Review


Litterati has two main tools to gather information, create challenges, and analyze data:

  • The Litterati App

  • The Partner Dashboard

The Litterati App

The app is mainly for your participants to join your challenge and take photos of litter. As an admin, you won't need the App for any administrative tasks. All you'll use the app for is participating in your own challenges collecting litter photos with your participants.

The Partner Dashboard.

The Partner Dashboard is where you'll be doing most of your work as an administrator. You'll be able to create challenges, review participation, and pull after-action reports.

A more in-depth Dashboard can be found here: Partner Dashboard Introduction.

We also have a user guide on how to create Challenges through your dashboard here: How To - Create Challenges


To help ensure the success of your challenge, planning is important as it helps define what your goals are, who you're trying to engage with, and how best to help reach them.

A recommended first step is to create a private test challenge so that you and a few other stakeholders can go through the workflow of:

  1. Creating a challenge and joining it

  2. Collecting litter out in your community

  3. Then uploading and tagging once you're done and back at home

This process helps with how you message your challenge to your community, how to determine a litter goal, and provide some tips that worked for you and your stakeholders.

Once you've done that, or if you don't have time to do a test challenge, you can start thinking about the following questions to help you set up your challenge:

Who is your audience?

Consider who you're trying to engage out of your member base. Are you looking to connect with college students, or working parents, or your neighbors? Your messaging might have to change depending on who you're talking to.

What is an appropriate timeframe?

Generally, we recommend making challenges anywhere from a week to a month. Giving people time to collect helps with your goals as things come up and having to collect in just one day can be a challenge.

What does the weather forecast look like during your timeframe?

No one likes to collect in bad weather. Keep an eye on the weather forecast for your challenge so that you can move it if a storm is rolling in.

What should my goal be?

After thinking about the above questions, you'll have a general idea of who your main participant is and how long they'll have to collect.

Ideally, after running a test challenge, you'll also be able to understand the perceived effort in collecting and approximate litter availability in your area. This means that if you and your team collected for half an hour and found about 100 pieces of litter each, then if 15 people within your community do the same, you can expect about 1500 pieces to be collected.

If you weren't able to run a test challenge, you can use an approximate average of 150 pieces per hour. Then you can also approximate your goal based on how many people you're hoping to engage. For example, if 20 people have about 150 pieces that would make your goal be 3000 pieces.

What are the basic tools my audience will need?

At the minimum, all a participant needs is:

  1. A pair of gloves

  2. The Litterati app on your phone

  3. A trash bag

However, we recommend the following tools:

  1. A 5-gallon bucket lined with a trash bag.

  2. A Smart Litter Picker, or a regular one if you don't have access to one.

  3. The Litterati app on a fully charged phone.

  4. A facemask in case you collect near other people.

  5. A route to follow.

We have a Litterati Participant Guide to help your participants plan for their litter pickup, in this, we go more in-depth in how to fully optimize a litter-picking session. Please feel free to share this with your community.

We also recommend that close family members, couples, or friends go collect together. This is a great way to connect with others, as well as dividing up the work between taking photos and litter collection.

These steps help ensure that every member has what they need to successfully collect safely. While these are our recommendations, ultimately everyone has their own personal preferences and monetary considerations to adhere to.

What worked best for me?

If you were able to run a test challenge, you can apply those experiences to your challenge. Conder the following after running a test challenge:

  1. How much litter did you find in your community? Was it a lot or less than you thought?

  2. Are there any geographical safety concerns that you might have? Like collecting near highways or other dangerous areas?

  3. Was there a specific litter that stood out to you while collecting?

Challenge Setup, Communication + Assets

To set up a challenge, you can pick either a Local, Connected, or a Featured Challenge. To learn more about challenges please read either our Introduction to Challenges article or our How To: Create Challenges article.

Once you've set up your challenge and created it, now you have to connect with your community or members to get the message out there. We've noticed that an important key first step is to explain the mission of Litterati and why you've aligned yourself with us in this partnership. Understanding that they are key players in helping to create systemic change is inspiring and helps them understand why they are collecting in the first place.

To help with that messaging we've created a few assets you can share:

Marketing Kit:

Litterati Marketing Guide - Informational links, marketing assets, and stories of Impact to help communicate what Litterati is about, and how to get started.

Inspirational Assets:

Litterati Challenge Kickoff Video - A great video to help share the "Why" behind your campaign and how Litterati can help

Litterati CEO Jeff Kirschner's TED Talk on who Litterati is and why we do what we do.

5-minute beach clean up challenge created by two of our active community members

On-Boarding Assets:

Quick Onboarding Video Tutorials to help get your members up and running

Full Tutorial Videos for those who are looking for more information

DIY Smart Litter Grabber Guide for those who are interested in the best tool to litter

pick with

Litterati Participant Guide to help your participants plan for their litter pickup

Onboarding One Pager Downloadable and editable onboarding guide you can share with your members or community


Once your challenge has been completed, you'll be able to review your data to fully understand what items you and your community collected. Here's a tutorial video that provides some basic instructions on how to use the Report tool in the Dashboard.

If you'd like to have a more in-depth analysis of your litter data, you can download a .CSV file and use either Excel or Google Sheets to view your data. We recommend using a pivot table to look at your litter by count and by username or litter by count and by tags.

Here's an in-depth article on how to pull a report and use a simple Pivot Table to see a list of participants: Partner Guide: How To Download A Report and Analyze Your Data

If you have any questions, please reach out to your Client Success Manager or if it's an urgent request, please reach out to

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