Litterati is a platform that consists of a mobile application, advanced image recognition technology and web dashboard that enables companies to:

  • Empower your community to make a positive environmental impact;

  • Easily launch clean-up campaigns in just a few steps;

  • Visualize your organization’s overall activity & progress;

  • Get data & insights on all your clean-ups.

The below instructions provide a guideline to maximize the impact of Litterati & your community‘s actions. Please feel free to provide feedback or share your best practices with us.


  1. Key Definitions

  2. How to get started

  3. Engaging your Community

  4. Visualizing Data & Insights

  5. Monitoring & Citizen-Science

  6. Schools

  7. Litterati Campaign Support & Best Practices

  8. Annexes:


  • Organization Profile is your organization’s presence in the Litterati App. This is also where your community, and their contributions will be mapped and measured.

  • Challenges are the best way to inspire your community to work together. You can identify the most active participants, reward them, and see where your community has been cleaning up.

With the Litterati “Inspire” package, you get:

  1. Unlimited local Challenges, allowing you to create challenges with specific objectives and a radius of impact up to 310miles/500km.

  2. Connected Challenges: The ability to connect your own challenges to our Partners’ challenges (example: your Partner NGO or your City’s if they have a Litterati license). That way, your organization’s participation will also contribute to your Partner’s dashboard, and you will contribute to create a bigger impact in your community.

  • Dashboard is where you can visualize your organization’s impact and query the data. You can assess it here: link.


Check out our Litterati Onboarding Series to get started. You will learn more about how to create your profile, how to create your challenges & amplify your impact.

A. Create your Organization Profile

* Organization Profile; Your profile provides a home to map & visualize your organization’s impact. You can customize your profile by adding your organization logo.

* Admins; You can be the administrator of your organization account in the app and also participate in your challenges as an individual member. If you are both, you can now switch accounts in the app and dashboard and see both of your impact.

Remember: we can add up to 5 admins to your Litterati account. Contact julie@litterati.org if you need to add an additional team member.

B. Create your Challenge(s)

With your “Inspire” Package, you can create unlimited local challenges within a radius of impact up to 310miles/500km. Set a goal, invite your community members to join, and measure your progress in real-time. Any litter collected outside of this radius will not contribute to these challenges.

C. Connect your Challenge(s) to your Partner’s & make a bigger impact

As mentioned above, you can connect your challenge(s) to your Partner’s so they can keep track & visualize your impact on their own dashboard as well. It’s a way to give you total independence in the set-up and organization of your campaign, but at the same time you participate in your Partner’s overall impact.

D. Share your Challenge(s)

As a challenge creator, you have the ability to generate a random or a custom code when you create your challenge. Share this code (example: Cleanup2020) with your community so they can directly join your challenge in Litterati by copying/pasting your code into the app . They don’t have to create a Litterati account if they don’t want to (or they can claim their account later), but you still get the litter data. That’s our way to facilitate the onboarding process for new users.


  1. Organize your campaign according to the Environmental Calendar 2021 or Wikipedia's List of environmental dates as part of an overarching campaign or existing initiatives (“Green Day”, “Sustainability Week”, etc);

  2. Create your Litterati profile and launch your first Challenge by sharing your code;

  3. Ask your community to participate in your Challenge(s) by sending the link or the code;

  4. You may organize a physical event to launch your campaign and we recommend that you start communicating at least 3 weeks prior to the clean-up;

  5. You may organize a competition and group your community by teams/ regions, etc;

  6. Track your activity and visualize your data & insights on your dashboard;

  7. Create rewards for the most active community members or other types of recognition to keep people engaged throughout the campaign;

  8. One idea may be to share the leaderboard of participants on a weekly basis to keep the momentum alive;

  9. Boost your participation by sharing your impact on your social media channels.

4. Data Analytics & Reporting

  1. Access to your Dashboard using the same credentials as in the app;

  2. Visualize the aggregated activity of your community;

  3. Generate reports: the data may also be queried and filtered for extraction in a CSV file.


Litterati has developed a sampling functionality in the app itself and its own monitoring methodology. If you’re interested in knowing more on how to start your litter survey and monitoring project in your city & get consistent & comparable datasets, contact julie@litterati.org

How to start a segment with the Litterati app?

It uses the Citizen Science mode in the app (If you don't see the START button in the camera capture screen we need to upgrade your account.

In the Partner Dashboard, all segments are displayed as individual data cards complete with the individual contributor, time and date, area, duration of cleanup, distance of cleanup, and the total number of pieces picked up. All other data supported by our Machine Learning models, such as the object, material, and brand of each piece, is integrated as well.

6. Schools

If you’re a school and you’ve been granted a Litterati “Campus” license, please check out our Teacher's Guide

7. Litterati Campaign Support

Reach out to support@litterati.org for any questions or if you need any help.

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