Litterati is a platform that consists of a mobile application, advanced image recognition technology and web dashboard that enables organizations to:

  1. Connect with volunteers, citizens, schools & cities on a single platform and track progress and capture the litter data generated by all members of the litter picking community;

  2. Create powerful data analytics and monitoring to observe changes & improvements of actions taken or data to support decisions on future improvements or investments to reduce litter impact;

  3. Engage, recognize and reward volunteers for their activity and involvement and gather the impact stories from the community and assist in highlighting them on social media or media.

The below instructions provide a guideline to maximize the impact of Litterati & your community's actions. Please feel free to provide feedback or share your best practices with us.


  1. Key Definitions

  2. How to get started

  3. Volunteers & Community Engagement

  4. Engaging the Schools

  5. Visualizing Data & Insights

  6. Monitoring & Citizen-Science

  7. Litterati Campaign Support & Best Practices

  8. Annexes:


  • Partner Profile is your organization's presence in the Litterati App. This is also where your community, and their contributions are mapped and measured.

  • Partner Admins have administrative access. These individuals can create challenges in the mobile app or access the dashboard.

  • Challenges are the best way to inspire communities’ to work together. You can identify the most active members and see where your community has been cleaning up. There are three types: 1. Local challenges allow you to create challenges with specific objectives and a radius of impact up to 310miles/500km. 2. Connected challenges are ideal for a small group, affiliate, school, or local NGO to connect to a larger partners challenge. 3. Featured Challenges are promoted in the Litterati mobile application and are visible to all the Litterati community. They can be location-specific (ie; Atlanta) or global.

  • Dashboard is where you can visualize and query your data.

  • Storage refers to available space for the litter images contributed by your ecosystem. Once maximum storage is reached, images will be removed, starting with the oldest. Extra storage capacity is available upon request.

  • API (Application Programming Interface) provides access to your communities’ data directly in a secure environment. Display your own maps, integrate the data within your website, or run proprietary queries.


1. Create your Organization Profile

* Partner Profile: your organization profile provides a home to outline your objectives. Use images to highlight your logo and a respective background photo.

* Partner Admins; The partner comes with the ability to have multiple administrators, the permissions allow them to create trending or local challenges on behalf of the profile. We suggest you provide us with your organization's email addresses and not personal ones.

See “how to get started and take photos” video.

2. Create your Challenges

With your Impact Package, you can create unlimited Challenges at a local, national or global level. Set a goal, invite your community, and measure your progress in real-time.

*Create your Featured Challenge (onboarding video) that’s the Challenge that is going to be promoted by us in the “featured” section in the app. It gives you visibility and allows your volunteers & community members to easily join your campaign. It will be set with your chosen geolocation and be your primary place to connect with your community in the Litterati app.

**Connected Challenges (onboarding video): Other individuals, affiliates & local organizations will be able to connect their challenges to your Challenge(s); that way, their data will contribute to your objectives as well.

***Local Challenges; These can be set up to attract smaller community groups or can be focused on specific areas where you have organized a clean-up or event. Any litter collected outside of the Geolocation will not contribute to these challenges.

3. Share your Challenge(s) (onboarding video)

As a challenge creator, you have the ability to generate a random or a custom code when you create your challenge. Share this code (example: Cleanup2020) with your community so they can directly join your challenge in Litterati by copying/pasting your code into the app. They don’t have to create a Litterati account if they don’t want to (or they can claim their account later), but you still get the litter data. That’s our way to facilitate the onboarding process for new users.


  1. Create your “featured” challenge(s) and/or local challenge(s);

  2. Ask your volunteers & community members to participate in your challenge(s) by sending the link or the code;

  3. Ask local groups, affiliates & schools to connect to your challenge;

  4. Track your community progress and visualize the data & insights on your dashboard;

  5. Create competition & rewards for the most active, most regular or other types of recognition to keep people engaged.


If your Impact Package includes a number of School licenses, read the section below:

A. School Licenses (“Litterati CAMPUS”): you can empower your local schools by giving them access to a Litterati annual subscription. To redeem the subscriptions, please send us the email addresses of the teachers you’d like to work with.

B. Our Educational Program, specifically designed for the schools, combining experiences with the app and an out of classroom experience.

C. Empower your local schools: send them this “ Teacher's Guide” to get started with Litterati.

D. You want to track your schools’ activities and make a bigger impact? Learn in the “Teacher's Guide” how they can connect their challenges to your Challenge.


What is Citizen-Science?

Citizen-science is the practice of public participation and collaboration in scientific research to increase scientific knowledge. Through citizen science, people share and contribute to data monitoring and collection programs - in this case, clean-up programs.

Litterati has developed a Citizen-Science methodology. If you’re interested in knowing more, please reach out to julie@litterati.org.

How to start a segment with the Litterati app?

It uses the Citizen Science mode in the app (If you don't see the START button in the camera capture screen we need to upgrade your account. (contact us at support@litterati.org)

In the Partner Dashboard, all segments are displayed as individual data cards complete with the individual contributor, time and date, area, duration of cleanup, distance of cleanup, and the total number of pieces picked up. All other data supported by our Machine Learning models, such as the object, material, and brand of each piece, is integrated as well.

Segments analysis & Litter Index

6. DATA ANALYTICS & REPORTING (onboarding video)

  1. Access to your Dashboard using the same credentials as in the app;

  2. Visualize the aggregated activity of your community. both image recognition results & user-generated labels can be visualized in the dashboard. Monitoring segments that have been captured in challenges can be visualized.

  3. Generate reports: the data may also be queried and filtered for extraction in a CSV file.


  • We will help you establish a project roadmap and will help throughout the campaign;

  • We will provide volunteers training support and onboarding (your package includes training sessions with Litterati);

  • Have a look at the Litterati’s Stories of Impact and hear more about how our community has used the data (link)

  • Reach out anytime to your main point of contact for any questions.

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